Buying fish internationally by phone or tablet

Pefa has world first with auction clock app

pefa-app-press-releaseGetting up at the crack of dawn to purchase fish at a chilly fish auction increasingly seems a thing of the past. Through a unique auction clock app, it is now also possible to purchase fish in real-time from any location. Thirteen fish auctions in the Netherlands, Denmark, Sweden and Italy are participating. Simply buy fish with the press of a button on the app!

With the auction clock app, online auction system has a global first. This digital technology is not yet in use anywhere else in the world, also not for flowers, fruit and vegetables.

All the information that buyers are accustomed to receiving in the so-called auction hall has been integrated in the app for phone and tablet. The auction clock app allows buyers to bid at thirteen different fish auctions in the Netherlands, Denmark, Sweden and Italy from any given location. The buyer first selects the fish auction of his choice in the app; next, he sees information about the fish being traded (ship, species, time of catch, location, fishing method used, etc.) on the screen of his phone or tablet. If the auction is underway and the clock is running, one touch of the button suffices to ensure the fish changes owner at the price selected by the buyer. Next, he can indicate the required quantity.

For, the introduction of the auction clock app is a logical next step in expanding its services to customers. "In our daily lives, we see all sorts of services becoming available through phone or tablet. By applying new technologies, we can now also offer purchasers of fish unrestricted access to our auction system in this way," says Gijsbert Spek, director of Scheveningen-based Pefa. was established in 2008 and has experienced strong growth in recent years.
In 2013, traded 62.4 million kilos of fish representing a value of 196 million euros. This involved 525,000 transactions. Around 44 percent of transactions are made remotely - so from behind the computer at an office; 56 percent are made in the auction halls of the associated fish auctions.

The auction clock app is available from the Apple store and is suitable for iPhone and iPad. To make purchases on the network of Pefa users must first register.