{"id":23700,"date":"2018-01-22T09:19:55","date_gmt":"2018-01-22T09:19:55","guid":{"rendered":"https:\/\/www.pefa.com\/?p=23700"},"modified":"2018-01-22T09:19:55","modified_gmt":"2018-01-22T09:19:55","slug":"lidee-revolutionnaire","status":"publish","type":"post","link":"https:\/\/www.pefa.com\/fr\/lidee-revolutionnaire\/","title":{"rendered":"L’id\u00e9e r\u00e9volutionnaire"},"content":{"rendered":"

\"\"<\/a><\/strong><\/p>\n

Pefa a d\u00e9but\u00e9 entre No\u00ebl et le Nouvel An 2008. Beaucoup de choses ont chang\u00e9 depuis. Mais pour cet article, nous remontons plus loin dans le temps qu’une d\u00e9cennie. Nous commen\u00e7ons l\u00e0 o\u00f9 tout a commenc\u00e9.<\/strong><\/p>\n

En Belgique, il y a vingt ans, le r\u00eave suivant est n\u00e9 : Un restaurant en Italie qui ach\u00e8te en ligne du poisson en Norv\u00e8ge. Simple. Et r\u00e9volutionnaire. Pefa a \u00e9t\u00e9 cr\u00e9\u00e9 par une dame qui dirigeait une vente aux ench\u00e8res au d\u00e9but de l’\u00e8re Internet. La premi\u00e8re vente aux ench\u00e8res de poisson en ligne a eu lieu en juillet 1998 \u00e0 Zeebrugge. Nous pouvons \u00e0 peine l’imaginer aujourd’hui, mais l’achat \u00e0 distance \u00e9tait tout nouveau et effrayant pour beaucoup de gens. L’\u00e9change d’un produit frais en ligne \u00e9tait donc totalement r\u00e9volutionnaire. Avec ce fait, nous avan\u00e7ons rapidement jusqu’\u00e0 la fin de la premi\u00e8re partie : Pefa s’est arr\u00eat\u00e9 parce que le march\u00e9 n’\u00e9tait pas encore pr\u00eat. Et c’est ainsi que la vente en ligne de poisson s’est arr\u00eat\u00e9e en 2003.<\/p>\n

L’informaticien Gijsbert Spek, qui est venu travailler dans le secteur du poisson par hasard, \u00e9tait un client tr\u00e8s satisfait de Pefa pour le compte de United Fish Auctions et a d\u00fb soudainement faire des affaires d’une mani\u00e8re diff\u00e9rente. Comme il croyait beaucoup au service en ligne, il a fini par r\u00e9unir plusieurs cri\u00e9es qui ont rachet\u00e9 Pefa, red\u00e9velopp\u00e9 l’id\u00e9e commerciale et l’ont relanc\u00e9e. Il est devenu directeur g\u00e9n\u00e9ral. Nous sommes maintenant \u00e0 la fin de l’ann\u00e9e 2008.<\/p>\n

Pan European Fish Auctions a beaucoup chang\u00e9 depuis. Au d\u00e9but, il n’existait qu’un syst\u00e8me de vente aux ench\u00e8res de poissons o\u00f9 les acheteurs payaient une commission sur leurs achats. Plus tard, ce syst\u00e8me s’est transform\u00e9 en un abonnement. De plus en plus de donn\u00e9es peuvent \u00eatre v\u00e9rifi\u00e9es par les acheteurs et les fournisseurs, ce qui permet de prendre des mesures plus efficaces et plus rapides. L’ann\u00e9e derni\u00e8re, Pefa a innov\u00e9 encore plus. Des services suppl\u00e9mentaires ont \u00e9t\u00e9 con\u00e7us, tels que la bureautique pour les entreprises de l’industrie du poisson, afin de servir l’ensemble de l’industrie du poisson avec des services en ligne. Et une version 2.0 du cadran de vente aux ench\u00e8res a \u00e9t\u00e9 lanc\u00e9e, permettant aux clients de Pefa de travailler encore plus facilement : Pefa Auction Clock.<\/p>\n

Le nombre de ventes aux ench\u00e8res a consid\u00e9rablement augment\u00e9 au cours des 10 derni\u00e8res ann\u00e9es. Au d\u00e9but, Den Helder, Den Oever et IJmuiden ont rejoint les ventes aux ench\u00e8res Pefa. Le su\u00e9dois Stromstad a \u00e9t\u00e9 connect\u00e9 pendant deux ans. Plus tard, Thorsminde, Yerseke, Lauwersoog et enfin Stockholm ont \u00e9t\u00e9 ajout\u00e9s. Nous avons maintenant 15 ventes aux ench\u00e8res affili\u00e9es<\/a> aux Pays-Bas, au Danemark et en Su\u00e8de, o\u00f9 vous pouvez acheter \u00e0 distance. Et le nombre de ventes aux ench\u00e8res continue d’augmenter.<\/p>\n

Alors que la transparence \u00e9tait la valeur la plus importante chez Pefa, nous pensons qu’il s’agit de la meilleure solution de march\u00e9, les int\u00e9r\u00eats se sont d\u00e9plac\u00e9s dans un monde o\u00f9 l’attention port\u00e9e \u00e0 l’environnement augmente. La durabilit\u00e9 et la tra\u00e7abilit\u00e9 ont pris une place beaucoup plus importante. Par exemple, au service Pefa Auction, les \u00e9tiquettes des cadrans sont visibles pour les clients qui souhaitent acheter du poisson certifi\u00e9 MSC.<\/p>\n

Apr\u00e8s cette br\u00e8ve revue, Gijsbert Spek, directeur g\u00e9n\u00e9ral de Pefa, nous parle de ce qui s’annonce : \u00ab\u00a0Nous regardons toujours les besoins du march\u00e9 et y r\u00e9pondons. Concr\u00e8tement, cela signifie que nous continuons \u00e0 offrir des services qui sont utiles. Nous sommes \u00e0 l’\u00e9coute de nos clients. La technique innove \u00e0 la vitesse de l’\u00e9clair. Nous additionnons tout cela pour faciliter le commerce du poisson. Et nous aimons encore faire \u00e7a les 10 prochaines ann\u00e9es ! \u00ab\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Pefa a d\u00e9but\u00e9 entre No\u00ebl et le Nouvel An 2008. Beaucoup de choses ont chang\u00e9 depuis. Mais pour cet article, nous remontons plus loin dans le temps qu’une d\u00e9cennie. Nous commen\u00e7ons l\u00e0 o\u00f9 tout a commenc\u00e9. En Belgique, il y a vingt ans, le r\u00eave suivant est n\u00e9 : Un…<\/p>\n","protected":false},"author":1,"featured_media":22996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-23700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nL'id\u00e9e r\u00e9volutionnaire - pefa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pefa.com\/fr\/lidee-revolutionnaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'id\u00e9e r\u00e9volutionnaire - pefa\" \/>\n<meta property=\"og:description\" content=\"Pefa a d\u00e9but\u00e9 entre No\u00ebl et le Nouvel An 2008. Beaucoup de choses ont chang\u00e9 depuis. Mais pour cet article, nous remontons plus loin dans le temps qu’une d\u00e9cennie. Nous commen\u00e7ons l\u00e0 o\u00f9 tout a commenc\u00e9. 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